website briefing form

Thank you for trusting your website design to Swish. To help us gain a full understanding of your business and your brand please answer all questions with as much detail as possible. The clearer you can be in the following questions the more likely we will be able to providea website design that matches what you have in mind – ultimately saving you time and money.

CONTACT INFORMATION

Organisation name:

 

Contact person:

 

Contact email:

 

Contact phone:

 

 

SECTION 1: BUSINESS INFORMATION

1. What is the nature of your business?

2. What does your business do?

3. What will the main function of your website be? (For Example – provide information to visitors, sell products online, promote your brand, increase product awareness, direct clients to your physical store or facebook, collect information about clients etc)

4.Do you have an existing branding or logo that you want to direct the design of the website?

 

SECTION 2: CUSTOMER/CONSUMER/TARGET MARKET

5. What is your website’s target audience and what things are important to them? (For example – my consumers are fashion conscious 20-30 year olds who care about value, quality and environmental issues etc)

6. What words do you want people to associate with your business? (For example – specialists, down-to-earth, convenient, fast, prestige, elegance, fun etc)

 

SECTION 3: COMPETITION

7. Who are your 3 main competitors and what are their websites addresses?

8. How do you differ from your competitors? What is unique about your product/brand?

 

SECTION 4: VISUAL ELEMENTS

9. What style or “look and feel” would you like your website design to have (For example – modern, traditional, corporate, grungy, clean, colourful, friendly, artistic, earthy etc.)

10. What style or “look and feel” would you NOT like to see in your design? (If any)

11. What are 3 examples of websites you like the designs of (please list)

12. Are there specific features or elements in the above websites that you would like us to emulate in your website?

13. Do you have any specific colour preferences for your website?

14. Is there anything you definitely DO want to see in your logo?

15. Is there anything you definitely DON’T want to see in your logo?

 

SECTION 5: STRUCTURE

16. Please indicate which pages you would like your website to have. Some common pages are: Home, About Us, Products/Services, News, Blog, Pricing, Testimonials, Contact Us, Other

17. Would you like to be able to edit/update the website content yourself with a Content Management System (CMS)?

18. Is there anything else you have in your mind with regard to your website design that we haven’t covered above?

 

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