How much does a logo design cost?
At Swish, we allocate an absolute minimum of four hours ($440) to produce an initial selection of logo designs for your consideration. From there, we act on your feedback to tweak and tweak and tweak again until we have a final identity that will stand the test of time. Remember, your logo will be applied to every piece of collateral related to your business – from stationery to signage and everything in between. The tweaking process can (and should) take several hours.
Thus if you do not have at least $800-$1000 set aside for the development of your company logo, then possibly Swish Design is not the design firm for you! If you would like to proceed with a logo design, fill in our logo design briefing form and we’ll be in touch.
How much does a website cost?
Whether you’re looking for a simple solution to raise your online presence or you want all the shiny bells and whistles, Swish offers web design services to suit all budgets. But before you decide how much cash you’re willing to splash, you shouldn’t underestimate the power of the web as a business resource.
Available to the public 24 hours a day, 7 days a week, your website is your hardest working employee and your single most important marketing tool. Today’s web savvy customer expects you to have a website and many won’t engage your services until they’ve checked you out online. If your site is sloppy and unprofessional, they’ll assume your business is too. So, like your logo, it’s worth that extra investment. Submit a website quote request for an obligation-free tailored quote.
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What’s the difference between a logo, corporate identity and branding?
It’s a tough question, so we’ll start with the easy bit. Your logo is the main visual element that ensures your business is recognised out there in the marketplace. A striking logo has the power to put your business name firmly in people’s minds. When they see it, they instantly make the link between the logo and your organisation.
Which leads nicely to branding. When someone first sees your logo it invokes thoughts and feelings that they immediately associate with your organisation/brand. So it’s important that your logo (branding) effectively communicates the core values of your organisation (brand). Here at Swish, our logo was designed to communicate our core values, ‘friendly, great service, great design’. But effective branding goes way beyond your logo design. It’s in the way you answer the phone, how you dress for work, and it’s in your corporate identity too.
More than just stationery, corporate identity is the application of consistent design elements to all material associated with your organisation. This consistency assists in building customer recognition and strengthening your brand. There’d be no point in branding ourselves ‘friendly and approachable’ and then using an angry red in all our collateral. Your corporate identity also incorporates many design elements, including, but not limited to, your logo. In addition to the Swish Design logo, we also apply our company colours and ‘Swish Girl’ across all our marketing material. Check out the graphic design page to find out more about our full suite of design services.
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What is 'concept work'?
Our talented team of graphic designers are highly skilled at taking the ideas and content supplied by our clients and turning them into a great looking piece of design. Sometimes though, people come to us with no clear idea of what they want to achieve. That’s no problem, but it does mean we need to allocate significantly more time to devise the conceptual basis of the design first before we start any design work. This can easily double the hours estimated for a job.
So, if budget is a concern, take some time to think about what you want to achieve, then all we’ll need to charge you for is the design process and everyone’s happy. Got an idea already? Then submit an obligation-free design quote request form for a tailored quote.
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Will my website be optimised?
When Swish creates a website for you, there are some simple measures we take to ensure your site is catalogued by the search engines. However, SEO is a highly specialised service that requires a significant amount of time and ongoing assessment. So, if you want your website optimised, we’ll need to quote for that separately. Before you decide what’s best for you and your budget, take a look at our SEO fact sheet for tips on optimising your site.
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Why should I pay $110 an hour when I can get a friend to do it for $30?
The industry standard for graphic design starts at around $130 per hour, but because we love working with small businesses and not-for-profits, we aim to provide quality design at a more affordable price. When you engage our services you don't just get quality design performed by industry professionals with years of experience, you also get fantastic service and maximum efficiency.
So, while your friend charges $30 per hour and it may take them four hours over the course of three weeks to fit your job in, we may take just one hour, and turn the job around in a day or two. In fact, many design projects started (and not finished) by friends end up being handed over to us to get the job done. Why not submit an obligation-free design quote request form? You’ve got nothing to lose.
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You estimated two hours to produce a flyer but it ended up taking four. How does this happen?
When we provide an estimate we always take extra care to ensure the workload does not escalate beyond what we have quoted for by requesting all details up front. This includes all text and imagery associated with the job, enabling us to produce a first draft quickly and efficiently.
In instances when all the required information cannot be supplied up front but the design is required urgently, we may not be able to provide an accurate estimate for our time. For example, it may mean that you need us to source suitable images, or re-typeset the design to include content that was not supplied for the first draft. All of which requires additional time.
So, if you want a job to proceed in the most efficient and cost effective manner, make sure you provide us with everything related to the job up front. And bear in mind that any concept work also increases the time spent on a job. If you’ve already done your prep work, what are you waiting for? Submit an obligation-free design quote request form.
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I am interstate or in the country so can't meet with you in person - is this a problem?
We have clients from all over Australia, many of whom we have never met in person! We have excellent briefing forms that allow us to get all the information we need from our clients about their jobs and this means that we can correspond quite effectively via email or phone. So while we do enjoy putting a face to a name, it's definitely not a problem if we never to get to meet with you in person!
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Do you offer work experience?
Unfortunately we do not have the necessary time or equipment resources to offer work experience.
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Still got a burning question that’s left unanswered?
Then contact the Swish design team in Perth and we’ll get back to you with an answer that might just help you sleep more soundly.
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